Over the past several decades, our hop breeding team has developed strong relationships with brewers around the world to identify desired flavors and aromas that translate into hop varieties and perform efficiently at the farm level. Substantial gains in economic and environmental sustainability are truly at the forefront of our breeding efforts. The comprehensive breeding process takes over a decade, and includes full time breeding, farming, brewing and sensory teams that are completely focused on creating new value for both the growers and the brewers.